collaboration is key to creativity

Why collaboration is key to creativity

  |   Blog, Collaboration, Whitepapers

Every member of a team is different in the way they spark creativity within themselves; some have to go away and read around the topic to come up with an informed idea, some jot words and scribbles down on a piece of paper to get their juices flowing, and some are lucky enough to have ‘light bulb moments’ that generate creative genius.


However, sometimes real creativity and innovation can only be sparked by the uniting of ideas from a number of people, working together towards a common goal. Having other people’s perspective and understanding of a subject can often lead to the birth of something that would never have existed had each member of the team worked independently, and that is collaboration.


If you can bring together the right people in a collaborative situation, magic can happen. By optimising your team and combining the expertise of a diverse mix of people, you can increase the chance of your ideas session being a success.


The more familiar a team is, the better they’ll work together

Nerves, awkwardness and feeling uncomfortable presenting ideas can often lead to some people not being heard when working with others, but the more familiar a team can become with each other, the easier it will be for everyone to express themselves.


Diversity is key

It’s no secret that for people to work together and generate creativity successfully, they need to have different views, thought processes and opinions in order to challenge other members of the team. A balance of genders is key, and so is a mixture of personality types; combining the power of strategic thinkers and analytical ones is not only vital for the creation of an idea, but for the execution of it too.


Communicate to collaborate

Above all else, the ability to communicate freely with the people you work is crucial for collaborating effectively with them. If your team can talk to each other outside of formal meetings and ideas sessions as well as in them, then the chances of them working together well is significantly increased. Research has also found that virtual teams can sometimes outperform those that meet face-to-face; a 2009 survey by Cisco reported that 83% of teleworkers felt their communication with other team members was either unaffected or actually enhanced, despite working at dispersed locations.


In a world of mobile technology and open plan offices, collaborating and communicating is almost simultaneously easier yet more challenging to pull off successfully; but Unified Communications can help.


With UC, there are various channels that you can use to communicate with your team that don’t necessarily require a face to face meeting. Working from home? Video call your colleagues to show them your work. Is your project team located across the country? Organise a conference call where you can discuss ideas.


Can you see room for improvement in the way your employees communicate? Get in touch today to find out what UC&C can do to promote collaboration within your company; simply call 0333 014 4488, or email


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